The Chief Digital Officer (CDO) knows that enabling innovation while tweaking existing business models to accommodate new growth opportunities is a fine balancing act. As enterprises transition from on-premise to the cloud, paper to digital, and manual to automation, the CDO is the anchor who holds it all together while delivering actionable and measurable plans to sustain business growth.
CDOs are not alone. While at the helm steering digital transformation, they need to work closely with other senior executives to maintain the ongoing business. Meanwhile, they need to be at the forefront of new digital innovations like AI and IoT, while looking for ways to keep costs down and security tight.
INNOVATE • DELIVER • GROW
Hong Kong is often seen as the gateway to China and China’s gateway to the world. New initiatives like One Belt One Road and the Greater Bay Area are expanding Hong Kong’s role as the center of digital innovation and experimentation. It is fast becoming a test bed and proving ground for new business models and digital technologies that can have global implications.
The Chief Digital Officer Hong Kong Summit offers a unique window into the key digital trends that are shaping the region. It brings together world-class digital leaders and Asia’s most influential brands to discuss digital strategies and innovations that are helping them get closer with the connected consumer while navigating the various digital and data challenges.
Digital leaders in attendance will have access to exclusive content that focuses on improving your capabilities, honing your skills, and gaining the right expertise. The knowledge shared will help you to effectively navigate and lead in today’s highly-competitive and rapidly-transforming digital ecosystem.
SINGAPORE HIGHLIGHTS
WHO WILL ATTEND
Chief Digital Officers | Chief Marketing Officers | Chief Data Officers | Chief Innovation Officers | Chief Information Officers | Chief Information Security Officers | CEOs, COOs | Directors, VPs, GMs of Marketing/Digital | Managers/Specialists – Marketing | Managers/Analysts of Information Technology | Analysts – Digital Transformation | Business Intelligence Analysts | Data Scientists
KEY INDUSTRIES
Insurance, Banking & Finance | Healthcare & Pharma | Automobile & Transportation | Retail & Distribution | Governments & Public Sector | Real Estate & Infrastructure | FMCG | Media & Entertainment | Telecom
DIGITAL STRATEGY: STRIPPING INNOVATION DOWN TO ITS BASICS
- The importance of digital transformation for initiatives like One Belt One Road and the Greater Bay Area initiatives
- Should organizations wait for governments to offer the blueprint, or should organizations start their journey now?
- What happens to organizations that are not digitally ready for the above initiatives
- How important is the CDO in driving the above initiatives?
High-level blueprints for digital transformation strategies abound; but what separates a great CDO from the rest is his or her ability to execute it. So, how does an experienced CDO translate board-level strategy into tactics on the ground, and what specific everyday changes t need to be made in process, technology and people management to make an organization truly digital? This session will break down the ideal “task list” of the CDO in his or her drive to get the enterprise moving in a new direction.
PROCESS AND WORKFLOW: EVERYDAY LIFE OF THE CDO - A DEEP DIVE
As the digital age scrambles the traditional organizational structure, CDOs must not only launch the organization on its digital trajectory but also help it fundamentally evolve. The role requires a “bifocal” approach: achieving the near-term imperative of getting things moving quickly, while setting in place the longer-term conditions of success so the organization can compete digitally. In this session, hear leading company CEOs’ advice on how a CDO can truly earn their place in the already-crowded C-suite.
Interviewer:
As a data expert, you know that most great ideas don’t strike like a bolt of lightning. They start with something slower: simple curiosity. They grow from “what if” to the seeds of an idea and, if you’re lucky, into some big next steps.
Psychologists have compiled a large body of research on the many benefits of curiosity. It enhances intelligence. It increases perseverance, or grit. And curiosity propels us toward deeper engagement, superior performance, and more-meaningful goals. In this session, Simon will examine how leaders can nurture Data Curiosity throughout their organizations and ensure that it translates to success.
Enterprises in Hong Kong are largely global by nature, with Hong Kong still playing a key role as a portal between China and the world. Data in most enterprises seldom rests in one place and under the exclusive domain of a single entity. As data weaves through an enterprise, is transformed, used, and enriched, how does a CDO architect a sound data strategy that plugs into IT and marketing but also manages user levels across employees, customers and the larger market? This session will explore the data science and data management aspect of the CDO’s role, with a focus on the increasing role of data science in the CDO’s job scope.
- Can a company’s digital vision be achieved without a CDO?
- Does every company need to hire a transformation expert, or can it be done in a distributed manner with the CIO, CTO or CMO taking the lead?
- What are the potential pitfalls of having no single champion of transformation?
- What lessons can be learned from companies that have undergone transformation without a CDO, and would they repeat the process? What difference could a CDO have made?
SOFT POWER: MANAGEMENT, MARKETING, AND LEADERSHIP
In the early days of e-commerce, discussions on integrating offline and online strategy used to be confined to specific industries, largely in the B2C space dealing with large volumes. However, no industry these days — even in the B2B arena — is untouched by the demands of omnichannel engagement. This session will explore how offline and online approaches can play a complementary role, of how all channels of engagement including social media can provide a seamless experience for the customer — eventually becoming greater than the sum of their individual parts when it comes to customer retention and acquisition.
Moderator:
A company transforming internally can understandably go through stormy weather, but any disruptions in customer experience at that time can spell disaster for the company. You need to keep the lights on, but you also need to make massive internal changes. In this session, learn how transformation and change need to be balanced with steadiness and consistency, how customer experience excellence can add to a company’s reinvention of itself as a digital organization.
Digital transformation can never be a one-person project: every employee needs to play his or her part, and messaging to the customer on impacts on service must be clear, direct, yet diplomatic. This session will explore the engagement initiatives the CDO needs to undertake to lay the groundwork for transformation, and delegate responsibilities to various business arms for a fundamental shift in the way the business functions whilst keeping consumer information secure.
Panelists:
A PEEK INTO THE FUTURE: IS THE CDO’S ROLE SET TO EXPAND?
The future of technology is exciting, but it is meaningful to a business only if it can use these emerging technologies in the context of its specific products and services. What are some of the most exciting technologies on the horizon, and how can a future-ready CDO utilize things like virtual reality, augmented reality, the internet of things, Fintech, search or even quantum computing to add value to the business? Which technologies are relevant, and what are some of their foreseeable uses?
Interviewer:
The human brain can no longer process all the data generated by people and devices. Enter Artificial Intelligence (AI), Robotic Process Automation (RPA) and Machine Learning (ML) – technology paradigms that were barely conceivable a decade ago but that will become ubiquitous a decade from now. How can a CDO leverage AI, ML and IoTfor the benefit of customer outreach and improving workflows? AI and ML have been integrated into specific software for specific tasks so far, but what is the potential for using them in a wider sense from the C-level point of view?
Moderator:
THE INNOVATION INFRASTRUCTURE: EMPOWERING NEW POSSIBILITIES
This session will look at the importance of Edge IT, and how companies can improve their competitive advantage by building out their Edge IT computing powers with an interconnection-first strategy. This session will also look at how companies need to rethink how they manage their IT infrastructure and new solutions that they need to consider in reinforcing their current infrastructure and digital transformation journey.
Infrastructure agility is vital for business survival. It can allow you to adapt to new market needs, exploit new advances and interconnect with your partner and customer ecosystems. But most legacy infrastructures were not designed for end-to-end collaboration and innovation. This discussion will look at the challenges, strategies and proven solutions that have helped established companies to improve revenues, comply with new privacy regulations and exploit new technologies like AI and blockchains for their digital transformation.
Moderator:
Ends
2018 SPEAKERS
EVENT GALLERY
Delegate Inquiries