The Fight Against Irrelevancy: The Case for Living Businesses

What is the secret ingredient for business success? The oft-repeated answer is sustainable growth. But achieving it is becoming harder in today’s market where agile startups constantly challenge incumbents, customer loyalty is faltering and disruption is the new business normal.

This thought leadership piece from Accenture relooks at what sustainable growth looks like today. It shows how traditional incumbents can catch up and even overtake internet rivals, how to embrace customers’ values and aspirations across the business and why they need to become Living Businesses.


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