There’s a problem with productivity.
Product managers need to bring their products to market at the right time and in the right way. And they can do that if they have the right tools on hand — those designed to solve product management problems, make data-driven decisions and accelerate end-to-end product management processes.
Yet, 80% of product managers surveyed by Gartner say they rely on basic, and oftentimes ineffective, productivity tools to do their jobs. Very few reported using commercial software specifically built for their role. While the reasons vary — from lack of understanding of available options to lack of budget for adopting more suitable solutions — using the wrong productivity tools delays product time to market, affects product quality and hinders the overall effectiveness of product processes.
Take the time to understand and invest in the right product management tools for your organization. Start by assessing the current state of your product management processes and related tools. Then follow these six steps to ensure you have the right solution in place:
Clifton Gilley, senior research director at Gartner, wrote this article, which can also be found here.
The views and opinions expressed in this article are those of the author and do not necessarily reflect those of CDOTrends.