NUS Business School Launches Centre on AI Technology for Humankind

The National University of Singapore (NUS) Business School has launched a new research center called the Centre on AI Technology for Humankind (AiTH).

Founded and headed by Professor David De Cremer, Provost’s Chair in the Department of Management and Organisation at NUS Business School, AiTH aims to promote a human-centered mindset in the use of AI by researching the areas of leadership and authority, augmentation of human capital, as well as trust and ethics.

Defining AI

“You still need people to define the ultimate purpose of AI. How we use it, what kind of values. I see a shift towards the cooperation of humans and AI. In business, we are starting to see AI as a new coworker. The end-user of technology is always humans; it’s not technology for use by technology,” explained Prof De Cremer in a video media briefing with CDOTrends.

He emphasized that the center will not design the technology but will serve as a thought leader on the consequences around AI, ranging from its business value, establishing a business case, and identifying the most optimal model for use.

The research projects will seek to answer questions such as how AI-empowered business models should be employed in trustworthy and ethical ways; how AI can be used to enhance human well-being; and what the enhanced relationship between man and machine means for the future of work specifically, and the development of future society more generally.

AiTH will hence bring researchers, thought- and business leaders together to nurture an intellectual and value-driven ecosystem to ensure new AI technologies that will improve the human condition.

“AI is touted as the new hero of society that may match or even surpass human intelligence in the future. However, we should examine AI development in the context of co-creation with humans. We hope to develop insights that will inform policymakers, the industry, and the public on how AI technologies can be advanced while still maintaining a focus on humans,” said Prof De Cremer.

“We want to be a voice based on evidence. To collaborate with governments, academia, and the private sector,” he summed up.

Photo credit: iStockphoto/baramee2554