Marriott is taking a big gamble on a new loyalty program that either drive loyalty or see loyal customers leaving.
Is 2019 the Year of the CX Boilover? Analysts think so.
Customer experience will shape business and technology decisions this year.
A new set of concerns and issues arise with the drive for open banking in Australia.
The island’s leading financial institutions are making it easier for their business customers to trade and manage their cash positions.
A lot is happening in the AR space as retailers increasingly look to it as a way of shoring up the appeal of bricks and mortar.
How leading brands are winning customers by mapping their customer DNA.
With B2B customers expecting the same as their B2C counterparts, B2B marketers need to embrace digitalization in new ways. ABM offers an alternative.
Singaporeans love watching online video. But this new report shows that their habits are impacting TV and other broadcast media markets.
The investment is allowing staff to reduce time-wasting repetitive work and focus on what really matters.
Open source support, a lightweight commerce offering and strategic alliances with partners are ways SAP is looking to build new customer inroads and take on rivals like Salesforce.
New digital workplace study shows that technology is a game changer, but firms also need to focus on workplace psychology.
The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.
The global airline is looking to compete smarter by offering personalized services across all customer touchpoints.
Companies need to stop obsessing about the costs and look at the potential returns in CX investments -- or lose out to customer-obsessed rivals.
A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.
FITCH helped the furniture retail giant to personalize using a multi-brand approach based on their PHD model.
Singaporeans have both global and uniquely local online habits. Firms looking to take advantage of this vibrant economy need to keep these trends in mind.