Open source support, a lightweight commerce offering and strategic alliances with partners are ways SAP is looking to build new customer inroads and take on rivals like Salesforce.    

The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.

Companies need to stop obsessing about the costs and look at the potential returns in CX investments -- or lose out to customer-obsessed rivals. 

FITCH helped the furniture retail giant to personalize using a multi-brand approach based on their PHD model.

B2B journey mapping offers a direct route for firms to understand what motivates the customer. Here are five steps to get it right. 

Lane Crawford and ASICS are some of the retailers looking to use APIs to create the ultimate shopping experience.

Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.  

Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation.