Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.
Time for marketers to stop looking at GDPR as an inconvenience and start using it to strengthen customer trust -- because trust matters for marketing success.
Measuring CX program success is a huge concern and can be largely a futile endeavor. Nevertheless, here are some insights on identifying your top-line CX metric.
No longer for data centers, the new networking technology is helping firms to scale and manage large networks efficiently, while improving collaboration.
A new study reveals the disconnect between CIOs and end users in driving employee productivity and convenience, impacting bottom lines and recruitment of critical talents.
