Customer Experience | CDOTrends

Customer Experience

Data Connectivity

Marriott’s Bonvoy Boasts “Better” Loyalty, But Can It Deliver?

Marriott is taking a big gamble on a new loyalty program that either drive loyalty or see loyal customers leaving.
Customer Journey

The Great CX Disappointment

Is 2019 the Year of the CX Boilover? Analysts think so.
Customer Journey

A Business' Roadmap for Accelerating CX in 2019

Customer experience will shape business and technology decisions this year.
Data Connectivity

Open Banking Opens New Can of Worms

A new set of concerns and issues arise with the drive for open banking in Australia.
Customer Journey

HSBC, BEA Answer Business Calls for Better Digital Services

The island’s leading financial institutions are making it easier for their business customers to trade and manage their cash positions.
Customer Journey

AR to the Retail Rescue

A lot is happening in the AR space as retailers increasingly look to it as a way of shoring up the appeal of bricks and mortar.
Customer Journey

Delivering on the Promise of Personalization with Customer Genomes

How leading brands are winning customers by mapping their customer DNA.
Data Connectivity

ABM Gives B2B Marketing a Digital Makeover

With B2B customers expecting the same as their B2C counterparts, B2B marketers need to embrace digitalization in new ways. ABM offers an alternative.
Customer Journey

Three Ways Singaporeans Watch Videos Differently

Singaporeans love watching online video. But this new report shows that their habits are impacting TV and other broadcast media markets.
Automation

RPA Makes Positive Impact at Curtin U

The investment is allowing staff to reduce time-wasting repetitive work and focus on what really matters.
Customer Journey

SAP Turns On Customer Charm with CX Offerings

Open source support, a lightweight commerce offering and strategic alliances with partners are ways SAP is looking to build new customer inroads and take on rivals like Salesforce.
Customer Journey

Digital Workplaces Missing Out on People Psychology

New digital workplace study shows that technology is a game changer, but firms also need to focus on workplace psychology.
Customer Journey

Nike Scores A Customer-Values Touchdown

The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.
Customer Journey

Cathay Pacific to Fly Higher with Personalized CX

The global airline is looking to compete smarter by offering personalized services across all customer touchpoints.
Personalization

Real Truths Why Customer Obsession Is Essential

Companies need to stop obsessing about the costs and look at the potential returns in CX investments -- or lose out to customer-obsessed rivals.
Customer Journey

UX Design Fail and How Not To

A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.
Personalization

Pricerite’s Bold Move to Make Furniture Buying Personal

FITCH helped the furniture retail giant to personalize using a multi-brand approach based on their PHD model.
Customer Journey

3 Trends That Define Digital Consumption of Singaporeans

Singaporeans have both global and uniquely local online habits. Firms looking to take advantage of this vibrant economy need to keep these trends in mind.

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