B2B journey mapping offers a direct route for firms to understand what motivates the customer. Here are five steps to get it right.
Augmented reality is finally beginning to offer marketers a new way of engaging customers without being too intrusive.
Lane Crawford and ASICS are some of the retailers looking to use APIs to create the ultimate shopping experience.
Automation lays essential groundwork for spectacular AI design, else you will face spectacular failures.
Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.
In a competitive market, customer experience is king. It is also what Circles.Life is looking to use to disrupt the mobile telco market in Singapore.
Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation.
The huge investment is starting to pay off with better sales and more monetization opportunities. Next stop, AI.
The acquisition signals Amazon’s intent to deliver Healthcare right up to your doorstep.
Retailers need to stop obsessing about Amazon and learn how it works closely with its customers.
The established retailer is looking to deliver omnichannel customer experience and ramp up its loyalty program with new infrastructure.
Time for marketers to stop looking at GDPR as an inconvenience and start using it to strengthen customer trust -- because trust matters for marketing success.
Measuring CX program success is a huge concern and can be largely a futile endeavor. Nevertheless, here are some insights on identifying your top-line CX metric.
Tomorrow’s consumer technology will be based on today’s habit or urges, and it is why tools are vital.
Digitalization and the growing role of marketing are changing the way CMOs work, spend and collaborate.
No longer for data centers, the new networking technology is helping firms to scale and manage large networks efficiently, while improving collaboration.
A new study reveals the disconnect between CIOs and end users in driving employee productivity and convenience, impacting bottom lines and recruitment of critical talents.
Automation is altering the way we do business and introducing an array of new technologies that CXOs need to take note.