Open source support, a lightweight commerce offering and strategic alliances with partners are ways SAP is looking to build new customer inroads and take on rivals like Salesforce.
New digital workplace study shows that technology is a game changer, but firms also need to focus on workplace psychology.
The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.
The global airline is looking to compete smarter by offering personalized services across all customer touchpoints.
Companies need to stop obsessing about the costs and look at the potential returns in CX investments -- or lose out to customer-obsessed rivals.
A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.
FITCH helped the furniture retail giant to personalize using a multi-brand approach based on their PHD model.
Singaporeans have both global and uniquely local online habits. Firms looking to take advantage of this vibrant economy need to keep these trends in mind.
B2B journey mapping offers a direct route for firms to understand what motivates the customer. Here are five steps to get it right.
Augmented reality is finally beginning to offer marketers a new way of engaging customers without being too intrusive.
Lane Crawford and ASICS are some of the retailers looking to use APIs to create the ultimate shopping experience.
Automation lays essential groundwork for spectacular AI design, else you will face spectacular failures.
Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.
In a competitive market, customer experience is king. It is also what Circles.Life is looking to use to disrupt the mobile telco market in Singapore.
Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation.
The huge investment is starting to pay off with better sales and more monetization opportunities. Next stop, AI.
The acquisition signals Amazon’s intent to deliver Healthcare right up to your doorstep.
Retailers need to stop obsessing about Amazon and learn how it works closely with its customers.