It is not just about the “Instagram effect”; leading travel brands are using new cloud-driven tech to rewire the entire industry and make emotional connections with customers.
Every CMO acts like Maverick from the film Top Gun, but we need more characters like the Ice Man.
New CX platform from Capgemini and Sitecore provides the foundation to improve the in-store and self-service experience.
CMOs and digital marketers need to get savvier with their handling of customer data and opt-out requests.
The renewed focus on CX and data-driven architectures across the supply chains is changing their nature and capabilities.
New tech-driven innovation can help companies explore the revenue potential behind changing consumer behaviors.
The budget airline is doing everything to be guest-obsessed, and it shows in their bottom line.
AI may hold the answer to removing call center rogues.