Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.
In a competitive market, customer experience is king. It is also what Circles.Life is looking to use to disrupt the mobile telco market in Singapore.
Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation.
The huge investment is starting to pay off with better sales and more monetization opportunities. Next stop, AI.
The acquisition signals Amazon’s intent to deliver Healthcare right up to your doorstep.
Retailers need to stop obsessing about Amazon and learn how it works closely with its customers.
The established retailer is looking to deliver omnichannel customer experience and ramp up its loyalty program with new infrastructure.
Time for marketers to stop looking at GDPR as an inconvenience and start using it to strengthen customer trust -- because trust matters for marketing success.