A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.
FITCH helped the furniture retail giant to personalize using a multi-brand approach based on their PHD model.
Singaporeans have both global and uniquely local online habits. Firms looking to take advantage of this vibrant economy need to keep these trends in mind.
B2B journey mapping offers a direct route for firms to understand what motivates the customer. Here are five steps to get it right.
Augmented reality is finally beginning to offer marketers a new way of engaging customers without being too intrusive.
Lane Crawford and ASICS are some of the retailers looking to use APIs to create the ultimate shopping experience.
Automation lays essential groundwork for spectacular AI design, else you will face spectacular failures.
Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.