Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.
Time for marketers to stop looking at GDPR as an inconvenience and start using it to strengthen customer trust -- because trust matters for marketing success.
Measuring CX program success is a huge concern and can be largely a futile endeavor. Nevertheless, here are some insights on identifying your top-line CX metric.
No longer for data centers, the new networking technology is helping firms to scale and manage large networks efficiently, while improving collaboration.
A new study reveals the disconnect between CIOs and end users in driving employee productivity and convenience, impacting bottom lines and recruitment of critical talents.
With better insights and more customer data, CX professionals would need to deliver on customer expectations that marry both digital and physical worlds.
