A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.
Singaporeans have both global and uniquely local online habits. Firms looking to take advantage of this vibrant economy need to keep these trends in mind.
Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.
Time for marketers to stop looking at GDPR as an inconvenience and start using it to strengthen customer trust -- because trust matters for marketing success.
Measuring CX program success is a huge concern and can be largely a futile endeavor. Nevertheless, here are some insights on identifying your top-line CX metric.
