New digital workplace study shows that technology is a game changer, but firms also need to focus on workplace psychology.
The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.
The global airline is looking to compete smarter by offering personalized services across all customer touchpoints.
Companies need to stop obsessing about the costs and look at the potential returns in CX investments -- or lose out to customer-obsessed rivals.
A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.
FITCH helped the furniture retail giant to personalize using a multi-brand approach based on their PHD model.
Singaporeans have both global and uniquely local online habits. Firms looking to take advantage of this vibrant economy need to keep these trends in mind.
B2B journey mapping offers a direct route for firms to understand what motivates the customer. Here are five steps to get it right.