Customer Experience | CDOTrends

Customer Experience

Customer Journey

Digital Workplaces Missing Out on People Psychology

New digital workplace study shows that technology is a game changer, but firms also need to focus on workplace psychology.
Customer Journey

Nike Scores A Customer-Values Touchdown

The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.
Customer Journey

Cathay Pacific to Fly Higher with Personalized CX

The global airline is looking to compete smarter by offering personalized services across all customer touchpoints.
Personalization

Real Truths Why Customer Obsession Is Essential

Companies need to stop obsessing about the costs and look at the potential returns in CX investments -- or lose out to customer-obsessed rivals.
Customer Journey

UX Design Fail and How Not To

A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.
Personalization

Pricerite’s Bold Move to Make Furniture Buying Personal

FITCH helped the furniture retail giant to personalize using a multi-brand approach based on their PHD model.
Customer Journey

3 Trends That Define Digital Consumption of Singaporeans

Singaporeans have both global and uniquely local online habits. Firms looking to take advantage of this vibrant economy need to keep these trends in mind.
Customer Journey

Five Ways to Plan for B2B Journey Mapping Success

B2B journey mapping offers a direct route for firms to understand what motivates the customer. Here are five steps to get it right.

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