B2B journey mapping offers a direct route for firms to understand what motivates the customer. Here are five steps to get it right.
Augmented reality is finally beginning to offer marketers a new way of engaging customers without being too intrusive.
Lane Crawford and ASICS are some of the retailers looking to use APIs to create the ultimate shopping experience.
Automation lays essential groundwork for spectacular AI design, else you will face spectacular failures.
Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.
In a competitive market, customer experience is king. It is also what Circles.Life is looking to use to disrupt the mobile telco market in Singapore.
Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation.
The huge investment is starting to pay off with better sales and more monetization opportunities. Next stop, AI.