A new report showed companies still facing gaps as customer digital touchpoints increase despite starting afresh in their CX journeys.
Last year, banks accelerated digitalization. But they need to keep up the pace this year as customers and competitors are watching.
Soaring customer demands and transforming into an online business are key reasons.
We need to rethink our omnichannel efforts with holistic CX in mind if we want to attract Singapore consumers who are hard to please.
How AI, payments convergence, and digital games are changing the way we perceive loyalty.
A new study shows that rapid digitalization has not significantly contributed to better digital experience maturity and digital marketing sophistication in ASEAN.
Investment into digitization and emerging technologies will also be crucial as many seek opportunities in GBA.
Brands need to get ready as consumers shift their behaviors to cope with health and political worries.
