A lot is happening in the AR space as retailers increasingly look to it as a way of shoring up the appeal of bricks and mortar.
How leading brands are winning customers by mapping their customer DNA.
Singaporeans love watching online video. But this new report shows that their habits are impacting TV and other broadcast media markets.
Open source support, a lightweight commerce offering and strategic alliances with partners are ways SAP is looking to build new customer inroads and take on rivals like Salesforce.
New digital workplace study shows that technology is a game changer, but firms also need to focus on workplace psychology.
The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.
The global airline is looking to compete smarter by offering personalized services across all customer touchpoints.
A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.
Singaporeans have both global and uniquely local online habits. Firms looking to take advantage of this vibrant economy need to keep these trends in mind.
B2B journey mapping offers a direct route for firms to understand what motivates the customer. Here are five steps to get it right.
Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation.
The acquisition signals Amazon’s intent to deliver Healthcare right up to your doorstep.
Retailers need to stop obsessing about Amazon and learn how it works closely with its customers.
The established retailer is looking to deliver omnichannel customer experience and ramp up its loyalty program with new infrastructure.
Measuring CX program success is a huge concern and can be largely a futile endeavor. Nevertheless, here are some insights on identifying your top-line CX metric.
Tomorrow’s consumer technology will be based on today’s habit or urges, and it is why tools are vital.
Digitalization and the growing role of marketing are changing the way CMOs work, spend and collaborate.
A new study reveals the disconnect between CIOs and end users in driving employee productivity and convenience, impacting bottom lines and recruitment of critical talents.