Customer Journey | CDOTrends

Customer Journey

Customer Journey

AR to the Retail Rescue

A lot is happening in the AR space as retailers increasingly look to it as a way of shoring up the appeal of bricks and mortar.
Customer Journey

Delivering on the Promise of Personalization with Customer Genomes

How leading brands are winning customers by mapping their customer DNA.
Customer Journey

Three Ways Singaporeans Watch Videos Differently

Singaporeans love watching online video. But this new report shows that their habits are impacting TV and other broadcast media markets.
Customer Journey

SAP Turns On Customer Charm with CX Offerings

Open source support, a lightweight commerce offering and strategic alliances with partners are ways SAP is looking to build new customer inroads and take on rivals like Salesforce.
Customer Journey

Digital Workplaces Missing Out on People Psychology

New digital workplace study shows that technology is a game changer, but firms also need to focus on workplace psychology.
Customer Journey

Nike Scores A Customer-Values Touchdown

The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.
Customer Journey

Cathay Pacific to Fly Higher with Personalized CX

The global airline is looking to compete smarter by offering personalized services across all customer touchpoints.
Customer Journey

UX Design Fail and How Not To

A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.

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