The difference lies in focusing on the values-based customer and maximizing data.
Monitoring citizens for security is one thing, but tracking guests using facial recognition may see them exiting quickly.
Although many acknowledge AI as part of the retail industry's future, very few have actually invested in it.
The company is succeeding where many have failed by tightly connecting experience with loyalty.
The line between brand and experience is getting blurred, leading retailers are using analytics and APIs to stay ahead.
The right CMS can give the CX edge that digital and marketing leaders seek.
How data company made war with disparate, unconnected and bad data, and won.
Consumers are beginning to get cautious about the dependency on big tech products and services.