The age of heroic brands is coming to end. Nike’s spectacular marketing win shows that we need to look at customer values, not brand values, closely.
The global airline is looking to compete smarter by offering personalized services across all customer touchpoints.
A well-designed UX is more than just putting the right information at the fingertips; it requires a robust analysis on which information matters most to users.
Singaporeans have both global and uniquely local online habits. Firms looking to take advantage of this vibrant economy need to keep these trends in mind.
B2B journey mapping offers a direct route for firms to understand what motivates the customer. Here are five steps to get it right.
Customer Service Operations Rest On Mature Technologies, But Emerging Ones Add Differentiation.
The acquisition signals Amazon’s intent to deliver Healthcare right up to your doorstep.
Retailers need to stop obsessing about Amazon and learn how it works closely with its customers.