And for consumer-facing CDOs, the rules of engagement have forever changed.
The integration of AI-driven customer voice analytics will help buyers make decisions earlier in the design process.
Next-gen platforms are changing the way we manage, secure, and govern data, and that is a good thing for CDOs.
They promise greater interoperability and customer experience.
Every CMO acts like Maverick from the film Top Gun, but we need more characters like the Ice Man.
CMOs and digital marketers need to get savvier with their handling of customer data and opt-out requests.
New tech-driven innovation can help companies explore the revenue potential behind changing consumer behaviors.
The four key attributes that define successful organizations when it comes to data management.