Companies need to stop obsessing about the costs and look at the potential returns in CX investments -- or lose out to customer-obsessed rivals.
FITCH helped the furniture retail giant to personalize using a multi-brand approach based on their PHD model.
Augmented reality is finally beginning to offer marketers a new way of engaging customers without being too intrusive.
Personalization in marketing promises new revenue-creating benefits, but enabling it needs a different approach, mindset, and technology stack, says SAP’s CDMO.
In a competitive market, customer experience is king. It is also what Circles.Life is looking to use to disrupt the mobile telco market in Singapore.
Surprising survey results show that marketing still has a long way to go to meet the content needs of different age groups.