Brands are looking to get personal. The reason: the majority of buyers will pay more for better customer experience. In fact, studies show that CX, more than price and product, will be a key brand differentiator by 2020.

Creating the ultimate personal experience is admittedly not easy. It takes insights, reference cases, strategies, a lot of data and lots of data analytics. This thought leadership by Adobe aims to crystallize all these and show how you can take an end-to-end approach for personalized customer experience.