Content is no longer enough to lure customers. You need to create hyper-personalized experiences. But creating these goes beyond marketing and include IT, analysts, and others. It is why digital marketers are now searching for the perfect DAM.

Not all DAMs are created equal. So, how do you know which is right for your company? It is what this guide by Adobe promises. It offers an introduction to the expansive world of DAM and shows how you can choose the perfect fit.