It’s amazing when your customer wakes up to a breakfast tea blended exclusively to their tastes. When a digital stylist creates a killer outfit that takes into account their preferred colors and looks. Or when they can see photos of different shades of blush or lipstick on their face without even trying them on.

This Adobe white paper peers into the crystal ball to see how AI can help us transcend human abilities, transform value, and make experiences magical – for each and every one of us.