HONG KONG

Digital CMO Hong Kong Summit

Thriving in A Customer-Obsessed World

 

 

 

DATE
10 March 2022
LOCATION
Online
REGISTER NOW

Thriving in A Customer-Obsessed World

Customer behaviors have changed dramatically over the past 18 months in particular. For enterprises to remain successful, the ability to acquire, retain and satisfy customers is more important than ever before.

With customer experiences and digital commerce driving business performance, CMOs are orchestrating complex customer-centric journeys across channels and touchpoints. In the quest for real-time marketing and personalization, marketers must reconsider their approaches towards branding, content, data, and engagement through technology.

The inaugural Digital CMO Summit serves as a collaborative platform for CMOs, Heads of Customer Experiences, Heads of eCommerce, Heads of CRM and Digital Marketing to explore the full potential that the latest tech stacks bring to brand awareness, customer engagement, retention, and conversion.

This Summit is for all professionals involved in marketing, e-Commerce, CX, digital, and business strategies, including:

  • Chief Marketing Officers

  • Chief Customer Officers

  • Chief Experience Officers

  • Heads of Marketing

  • Heads of Brand

  • Heads of eCommerce

  • Heads of Customer Experiences

  • Heads of Digital

AGENDA

09:45
Welcome Remarks

speaker photo
Jonathan Bigelow
CEO
CDOTrends
09:55
Panel: Experiences Matter – How Seamlessness Boosts Omnichannel Engagement

Audiences are no longer separated into online and in-store as consumers shift across channels depending on the stage or type of purchase. As physical and digital mesh, consumers come to expect human-centric hybrid experiences. And with the increased number of channels, the increased opportunities to engage comes with increased complexity. This panel will answer:

  • How to integrate, orchestrate, and tailor customer interactions across channels for consistent engagement and conversion?
  • What makes an easier shopping experience that addresses non-linear customer journeys?
  • How to blend artificial intelligence and human to provide seamless end-to-end user experiences?
  • How to evaluate channel performances to optimize mix and investment in a multitouch reality?
  • What are the most effective channels for the local and regional audience?

Panelists:

speaker photo
Yves Briantais
Vice President Marketing – APAC Region
Colgate Palmolive
speaker photo
Neil Gardner
Regional Chief Customer Officer, Asia
Generali Asia
speaker photo
Cindy Chan
Market Director – KIND North Asia and South East Asia
Mars, Inc.
10:40
Sponsored Session: See Hyper-Personalisation Powered by SAP Emarsys and Customer Data Cloud in Action

Key challenges marketers facing to achieve hyper-personalisation and showcase the demo how SAP Emarsys and Customer Data Cloud Solutions are seamless and can help marketers to achieve the results in an easy and fast go to market way.

Speaker:

speaker photo
Sindy Wong
Centre of Excellence, SAP Customer Experience
SAP Hong Kong
11:00
MIND BREAK

speaker photo
Lo Sze Wing (Nicole)
Freelance Singer
2nd runner-up of Asian Millionstars Season 3
11:10
Panel: Authentically Shoppable - Crafting Meaningful Content that Drives Results

Never before had consumers been more aware that they are targeted with paid content. And they are spoilt for choice. To stand out, marketers need authentic content and creative that resonate. This panel will explore:

  • What are the identities, values and purposes that consumers in Hong Kong resonate with?
  • How to reflect such values in messaging, advertising, and brand campaigns to connect?
  • How to make your content shoppable?
  • How will the shift in SEO to intent and experience optimizations and the prevalence of voice search impact content creation?

Moderator:

speaker photo
Winston Thomas
Editor-in-Chief
CDOTrends

Panelists:

speaker photo
Philip Chau
Director of Strategic Marketing
Great Eagle Holdings
speaker photo
Freeman Chiu
Marketing Director, Asia Pacific
Otter Products
11:40
CLOSING REMARKS AND END OF THE CONFERENCE

SPEAKERS

SPEAKERS

speaker
Jonathan Bigelow
CEO
CDOTrends
speaker
Winston Thomas
Editor-in-Chief
CDOTrends
speaker
Yves Briantais
Vice President Marketing – APAC Region
Colgate Palmolive
speaker
Neil Gardner
Regional Chief Customer Officer, Asia
Generali Asia
speaker
Philip Chau
Director of Strategic Marketing
Great Eagle Holdings
speaker
Cindy Chan
Market Director – KIND North Asia and South East Asia
Mars, Inc.
speaker
Freeman Chiu
Marketing Director, Asia Pacific
Otter Products
speaker
Sindy Wong
Centre of Excellence, SAP Customer Experience
SAP Hong Kong
speaker
Lo Sze Wing (Nicole)
Freelance Singer
2nd runner-up of Asian Millionstars Season 3

SPONSORS

Diamond Sponsor

Venue
Hong Kong

Delegate Inquiries

[email protected]

 

speaking opportunities

Daniel Chan

[email protected]

Sponsorship opportunities

Jonathan Bigelow

[email protected]

 

Sponsorship opportunities

Shubha Ukil

[email protected]

 

Vivien Peters

[email protected]

speaker
Jonathan Bigelow
CEO
CDOTrends

Jonathan has spent over 25 years in the media and events space with various management positions and start-ups including nearly 10 years at Global Sources and most recently as Managing Director of Questex Asia. At Questex, he guided the launch of over 10 new digital media products including EnterpriseInnovation, CFOInnovation, CMOInnovation, NetworkWorldAsia, FintechInnovation and other products. He also launched the Events division at Questex where he oversaw over 140 events across 13 Asian countries in a normal calendar year. Jonathan and his experienced team are uniquely positioned to bring his client-based approach of Concept-based marketing solutions to marketers eager to interact with Asia’s growing community of Chief Digital Officers and other Digital practitioners. 

speaker
Winston Thomas
Editor-in-Chief
CDOTrends

Winston brings over 20 years of journalistic experience to CDOTrends.com. As the previous editor at Computerworld Hong Kong, CIO Asia and PCWeek Asia, he followed, edited and wrote how the Internet and the rise of the digital economy impacted businesses across various industries. Most recently, Winston served as N. Asia editor of CMOInnovation. As the Editor-in-Chief of CDOTrends.com, he is bringing together intriguing articles, insights from leading thinkers, in-depth lessons from practitioners, and various thought leadership materials to develop a new resource for CDOs and other digital practitioners. Fascinated by new technology trends, he is constantly looking at how digital is reshaping our future lives.

Besides his communication skills, he is well-versed in building conference and marketing programmes externally and internally. Recently, he produced Total Security Conference 2016, Big Data and Business Analytics Forum 2016 and Future Workplace Forum 2016. Previously, he also launched CIO Asia Awards and helped to create the Computerworld Hong Kong Readers’ Choice Awards (today Computerworld Hong Kong Awards under Questex Asia).

As a copywriter, Winston has contributed to South China Morning Post (for finance and IT sections), Asia Week and IT Malaysia. He has also contributed technology-based articles for inflight magazines, including Cathay Pacific’s The Club and Gulf Air magazine, and recently to Benchmark Magazine.

Previous to his career in the media industry, he was a commodities broker and an abattoir manager in Singapore. He currently holds a B Sc. (Biology) with Merit, loves playing the piano and running marathon events.

speaker
Yves Briantais
Vice President Marketing – APAC Region
Colgate Palmolive

As Marketing Vice President, Yves is currently supervising all the marketing activities of the Colgate-Palmolive APAC Division across brands and countries, especially driving the digital transformation of the Colgate-Palmolive commercial organization.

He has an extensive career in Marketing, which began with luxury cosmetics, with both L’Oreal and LVMH, and the chocolate industry with Lindt.

Yves joined Colgate Palmolive in 1999; since then, he has experienced all the aspects of marketing, from operations to new product development in various locations (France, Germany, Slovenia, Poland, Italy, Switzerland, US, Hong Kong), including 3 years in New York during which he was leading the Design organization, with the mission of embedding the design culture in Colgate-Palmolive and turning it into a people-centric and experience driven organization.

speaker
Philip Chau
Director of Strategic Marketing
Great Eagle Holdings

Philip Chau currently heads up the group marketing function at Great Eagle Holdings. He leads the strategy in marketing innovation, digital marketing, and MarTech across a range of business units such as hotels, residential properties, co-working spaces, shopping malls, and more. He has 15 years’ experience in digital innovation, performance marketing, and advanced analytics, having worked in corporate, agency and start up environments.

Prior to Great Eagle, Philip worked at insurance company Aviva and was a founding member of the InsurTech business Blue. As digital marketing department head, he oversaw the company’s customer acquisition, digital journey and digital analytics functions.

Philip holds a Master degree in Management Science from University of Waterloo and a post graduate Certificate in Marketing from University of Toronto.

speaker
Cindy Chan
Market Director – KIND North Asia and South East Asia
Mars, Inc.

Cindy Chan is Market Director of KIND North Asia and South East Asia at Mars Inc. to build BE-KIND Healthy & Tasty Snack category with purpose- centric and digital- obsessed business model across Asia. Mars Inc. is World’s leading Treat & Snack company with leading brands of M&M’s, Maltesers, Extra, Airwaves, Eclipse, Snickers, BE-KIND etc.

Cindy has been with Mars Inc. since 2010 in various roles including Global Customer Capability Director, APAC Regional Sales leader & KIND NA & SEA Market Director in leading diversified omni-channel transformation with strategic customers to improve consumer & brand experience.

“Purpose as strategy with Customer & Digital Centric” is key strategy in catering ever evolving Shopper behavior and Retail landscape. She holds Master of Marketing and BBA of the Chinese University of Hong Kong (1st Class Honor). Cindy has been closely connected with Universities Business school to support next generation business talent development.

speaker
Freeman Chiu
Marketing Director, Asia Pacific
Otter Products

Freeman began his career in Melbourne in the late 1990s, where he worked in the CRM and data analytics marketing with NCR with clients in the Telecommunications (Telstra) and Financial (NAB, Westpac) sector before moving into the online marketing space with Cisco and Expedia in Sydney.

In 2009, he decided to move back into the heart of Asia, and went on to work in Taipei (NextMedia), Beijing (DDB) and Shanghai (Wieden+Kennedy, R/GA) at some of the top creative agencies around the world. By late 2016, he spent a few years as a Marketing leader for China’s e-commerce space at a local e-commerce shop Brandlab and founded the hip-hop content label KUASTYLE in Shanghai. Since 2020, he has been with Otter Products where he currently leads as the Asia Pacific Marketing Director for the OtterBox, LifeProof and Roxfit brands, overseeing the marcom and e-commerce efforts.

speaker
Neil Gardner
Regional Chief Customer Officer, Asia
Generali Asia

Neil Gardner is responsible for all aspects of the customer life cycle, including Customer Insight, Brand and Engagement, Digital Distribution and Analytics, as well as Operations in order to integrate the End to End customer experience.

Neil has over 25 years of extensive experience in Retail Banking and Personal Insurance industries especially in customer centric roles, having worked with AIG, Citibank, and General Electric in Asia. His career has a focus on a broad range of Marketing and Customer Experience roles with significant experience in Direct Marketing.

Neil started his career in the UK in the Retail Consumer Finance industry; and holds a Mathematics and Computer Science degree from De Montfort University in the UK.

speaker
Sindy Wong
Centre of Excellence, SAP Customer Experience
SAP Hong Kong

Sindy Wong is senior solution advisor, Centre of Excellence at SAP Customer Experience. Sindy has over 20 years of experience across in-house retail operations, system integrator implementation and software vendors helping retail customers with O2O and digital transformation

speaker
Lo Sze Wing (Nicole)
Freelance Singer
2nd runner-up of Asian Millionstars Season 3

2nd runner-up of Asian Millionstars Season 3 (produced by ATV) in 2010. A former television program host and radio jockey at DBC. Now as a singing coach and freelance singer, performing for television programs, shopping malls, wedding gigs, bars and restaurants.

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$2,000.00 2022-03-10T08:30:00+08:00 In stock