Digimind is making it easier for digital marketers to listen beyond social media channels and monitor TV and Radio.
In a global first, the social listening and intelligence platform creator is empowering users to monitor international TV and radio sources right from its platform. The new features, available via its Digimind Social platform. allow digital marketers to run and track multi-channel campaigns using the software while understanding changing consumer sentiment in real time.
According to the firm, modern organizations, heads of marketing, brand, communications, and consumer insights “need to be the company leaders in understanding and communicating the current state of the brand and its market.” Previously, digital marketers juggled various sources and software to monitor the brand picture. Digimind Social now puts 850 million online data sources integrated with more than 2,000 TV and radio sources at their fingertips.
"With the shift to digital-centric strategies over the past decade, a plethora of marketing tools have been designed to focus on online data. But with 77% of connected consumers across the Asia Pacific still watching an average two hours of TV per day traditional outlets are far from vanishing," Paul Vivant, CEO of Digimind said in a press release.
“With TV and radio source integration, Digimind Social breaks down data silos, and connects every piece of the customer centricity puzzle in one place,” he added.
Key capabilities include:
● Tracking a mix of international sources such as BBC, CNN, and CNBC as well as sources unique to 21 countries across North America, Europe, Africa, Oceania and Asia, such as Channel 5, Channel 8 and CNA in Singapore; TV1, TV3 and Capital TV in Malaysia; and CCTV1 and CCTV2 in China.
● Monitoring any brand or topic mentioned by applying natural language processing (NLP) technologies in more than 61 languages
● Recording and processing 52,000 hours of content per day and delivering 1.4 billion lines of text per month
The benefits go beyond holistic tracking. It allows digital marketers to target consumers who are becoming more digital and use various devices at the same time.
According to Google Consumer Barometer, at least 1 in 2 TV viewers watch programs while simultaneously engaging multimedia through a second screen, such as a laptop, tablet, or smartphone in the Asia Pacific region, the press release noted.
“In order to get a 360-degree-view of consumer insights, organizations need to track the visibility of their brand through offline sources while tracking online reactions by these viewers to truly understand public perception,” the release added.