The recent acquisition of PillPack further solidifies Amazon’s entrance to healthcare and amplifies its focus on rising healthcare costs and the need to deliver a better healthcare experience for consumers.
Amazon already has many ways of interacting with consumers and a high level of stickiness among its customers. PillPack has tackled medication non-adherence, a key pain point in healthcare that drives cost, unnecessary hospitalizations, and even death. In the US, as many as 20–30% of medications are never filled, and for chronic care patients, as many as 50% do not take their medications as prescribed.
What It Means
Amazon and PillPack will eliminate the need to stand in line at the pharmacy. This helps many patients overcome past barriers, such as issues with mobility or lack of transportation.
Voice is the next frontier for healthcare. Looking beyond engagement via the website and mobile, we have already seen the use of Alexa and other voice-enabled devices to engage with patients at home. While not HIPAA-compliant yet, many studies have used apps and tailored wake words as ways to start protecting patient privacy.
From medication reminders to gathering data on a patient’s health, there are several options here:
Innovate now, or become irrelevant. This acquisition will disrupt the way consumers obtain their medications and has serious implications for brick-and-mortar retail pharmacies.
The original Forrester Blog is here. The views and opinions expressed in this article are those of the author and do not necessarily reflect those of CDOTrends.