Lee Gardens is synonymous to Hong Kong’s retail success. Leading brands and upcoming fashion houses have addresses in this retail hub.
But mall operators are not immune to the online retail revolution. Many see online retailers taking away business and opportunities.
But Hysan Development Company Ltd sees these retailers as part of an opportunity. It calls it the New Retail Revolution and aims to redefine the mall shopping experience. It will offer seamless experience online, offline and in the mall.
"The 'New Retail Revolution' concept refers to an innovative retail model that connects the online presence, offline retail experience and logistics service," said Ricky Lui, chief operating officer at Hysan Development Company.
“In this respect, mall operations are no longer simply offline businesses. As a landlord and mall operator, Hysan strives to stay at the front of this New Retail trend. We're taking a consumer-oriented approach, making use of advanced technology to develop an integrated shopping experience that combines product, member, marketing and transaction services,” he added.
Part of the goal is to revamp the Lee Gardens Area's image as a shopping destination for all shoppers.
“With a goal to realize 'innovation, integration and automation', not only will this new and exciting omnichannel retail experience accelerate the digital transformation of the Lee Gardens Area in Causeway Bay, but it will also maintain the Lee Gardens Area's unparalleled status as the Heartbeat of Hong Kong," Lui said.
New Retail Revolution involves six new digital transformation initiatives. They include smart community, co-marketing, consumer experience, retail technology and big data, omnichannel communication and third-party collaboration.
“Hysan is at the vanguard of global technology trends. We are particularly focusing on six aspects, namely community, merchants, consumers, technology and big data, communications, and partnerships,” said Tiffany Lam, marketing and customer experience director at Hysan Development Company.
The six initiatives include: