The PC maker will rely on Octopus' point-of-sale (POS) suite in 16 locations. These include Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, among others.
Asus hopes that the connected infrastructure will simplify complexity across its China stores. The solution promises real-time visibility over the cloud. Data on sales, promotion effectiveness and inventory management are available at any time.
"We are proud to be selected by Asus to deliver our software solutions to drive their retail business forward," said Ong Whee Shiong, Managing Director of Octopus. "More than ever, customers expect retailers to provide a personalized and seamless shopping experience across all channels. Octopus' smart retail technology will enable Asus to manage their store network across China to enhance their business productivity and drive store experiences that exceed their customers' expectations."
Octopus' Customer Relationship Management (CRM) integration and payment are integrated with the Alibaba iStore system. Asus can then drive omnichannel sales and enhance the online and in-store customer experience.
"The retail space is transforming rapidly. We wanted a retail software solution that would integrate with Alibaba CRM and allow seamless promotions and inventory management across our network of stores in China. Partnering with Octopus will enable us to achieve that and deliver an enhanced shopping experience for our customers," said Wu Rui, project director at Asus.