Fitness and well-being apps are not new among insurers. But the new Pulse by Prudential is taking the concept to new levels.
The all-in-one AI app aims to be your 24/7 well-being partner. It continuously monitors and offers advice so that users can receive the right help at the right moment.
The app was officially unveiled in Kuala Lumpur, Malaysia, by Datuk Seri Dr. Hj. Dzulkefly Ahmad, Malaysia's Minister of Health and Mike Wells, group chief executive of Prudential plc.
"Pulse is a great example of how the public and private sector can work together to help empower people to be more proactive, preventive, and promotive in their approach to healthcare. With instant, reliable and relevant health information at their fingertips, people will be able to make more informed decisions when it comes to managing their own health, particularly in the care of non-communicable diseases," said Dr. Dzulkefly.
Pulse aims to tackle rising healthcare costs and a growing incidence of non-communicable diseases, such as heart disease, cancer, and diabetes. Healthcare consumption in the region is around USD 1 trillion a year, with estimates putting Asia's healthcare protection gap at USD$1.8 trillion.
"Pulse marks a step-change in health management in Asia by making healthcare more inclusive and accessible. By supporting users in every step of their health and wellness journey, Prudential is going beyond its core business of providing protection and playing a greater role in helping people prevent and postpone the onset of diseases," said Wells.
Users of Pulse can enjoy innovative offerings from global and local providers of health services. These include the U.K,-based Babylon (symptom checker and health assessment) and Tictrac (personal wellness services) and Malaysia-based DoctorOnCall (online consultation) and AIME (dengue outbreak predictor). All these partners leverage cutting-edge technology to offer complementary services, strengthening Pulse's position as a wide-ranging platform to meet growing healthcare needs.
Pulse's AI-powered engine learns from the data it receives and the user interactions with all partners and services. It ensures that the customer experience not only evolves, but it also becomes life-changing.
“With Pulse, we are combining the convenience and reach of mobile apps with the latest in technology, allowing us to engage with people better and helping them fulfill their life goals. Digital technology will also enhance the face-to-face experience, which has been the bedrock of our business. Pulse will not only complement but also elevate the human interaction and excellent service that our 600,000 plus agents and financial consultants provide across the region," said Nic Nicandrou, chief executive of Prudential Corporation Asia.
Pulse is an evolving platform where Prudential will be adding new partners, tools, and value-added services in phases. The app is available for free download by iOS and Android users, now in Malaysia and soon after in 10 other markets in Asia.