Cloud data platform Snowflake has announced a new integration with Adobe to offer CDOs, marketers and data scientists with deeper insights of their marketing campaigns from an integrated data platform.
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The integration will be implemented using a new Federated Data Access (FDA) connector and can support any amount of marketing data from Adobe Campaign – part of Adobe Experience Cloud. This includes mobile, social, email, and offline campaigns, as well as inbound-outbound channel fusion data.
Organizations can leverage the integration to unlock deep value from their data in real-time with a single, unified platform for data analysis. As Adobe Campaign data increases, digital teams can leverage it to bring more personalized messages to their customers, allowing them to run larger and more varied campaigns to better reach their target audience.
Speaking in support of the integration is Finnish telecoms company, DNA, which has 25 Terabytes of compressed data in Snowflake. According to DNA head of data and visualization, Tuomo Kokkarinen, the integration will allow the company to deliver personalized omnichannel customer experiences.
“We’re excited that Adobe Campaign customers will now be able to utilize the full benefits of Snowflake for their marketing data. Snowflake supercharges data insights for marketers by providing a zero-management data platform that scales as marketing data increases, which allows organizations to focus on what really matters most - their customers,” said Bill Stratton, who helms media, entertainment and advertising at Snowflake.
“The combination of Adobe Campaign and Snowflake is remarkably positive for companies with huge amounts of data,” said Thomas Jordy, an Adobe Product Manager.
“This integration gives marketers easy access to their data to use how they see fit, opening new ways to personalize and thus drive better experiences for their customers, without any cumbersome platform management. Adobe Campaign users who employ the Snowflake connector will quickly see improvements to their data-driven marketing strategies,” said Jordy.
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