The French poet and aviator Antoine de Saint-Exupéry wrote, “The time for action is now. It’s never too late to do something.” Today, that simple message is being bantered around executive leadership calls with urgency across all enterprises. CXOs are contemplating the best approach to lead their companies into the new normal: life and business after COVID-19.
In speaking and listening to CXO leaders, five strategic IT business drivers have emerged that every CXO should contemplate for the next 18 months.
Change the IT cost model
Companies challenged to get by with fewer resources will explore movement from a CapEx model to an OpEx model. From an IT perspective, this ranges from accelerating the migration of applications to the cloud, divesting completely from a hosted data center model, optimizing current cloud spend or migrating management of cloud-based applications to an outsourced provider.
Often, the CapEx-to-OpEx change cannot be implemented with internal resources alone. We need a fresh perspective to assess current processes and make the hard decisions that impact how IT operates.
Business leaders should explore ways to take advantage of the market opportunities that are present, even in this new normal. Explore answers to questions like:
Making strategic decisions now that align your business to the new normal, the new purchasing model, or just positioning yourself for the growth that will follow provides a strategic advantage that your competitors might not be ready to undertake. To achieve this, speed up your digital awareness, evolve your development methodology, and look to a partner that can enable you to deliver change across your organization.
Embrace new technologies
The business landscape is littered with companies that did not embrace new technologies. Blockbuster, Minolta, Palm, and Sun Microsystems are examples of big-name companies that couldn’t, or chose not to, embrace new technologies. Embracing vs. maintaining status quo might be the difference between business growth and being included in the list of failed companies.
The path to success is centered on your company’s ability to become “digitally aware.” Here are three technologies that should be at the top of your list:
These technologies will require tighter management and integration of your data, a challenge that will requiring strategic insight and planning.
Many have moved from a centralized workforce to a distributed workforce, and this is highlighting previously unknown or unaccounted for risks. Considerations when exploring how to reduce these risks include:
Your technical staff priorities have shifted when working in a distributed model that brings cloud more into focus. New challenges that aren’t focused on the strategic part of your business can impede your IT staff as they may not be part of their current skill set. Partnering with companies that have expertise and specific competencies can enable your staff to start focusing on strategic initiatives.
Improve customer experience
The unintended consequence of this new normal is an acceleration of the changing buying behavior. It demands that businesses differentiate around customer experience. Adapting and improving the customer experience to attract, engage, and delight differentiates you from your competitor. Building your company’s sales and marketing flywheel drives business growth and delights customers. Improving the customer experience is the priority.
Become digitally aware. Exploring new technologies that exist within cloud providers, taking advantage of AI, and thinking like a customer are the keys. Done properly, you’ll differentiate your company and strategically position yourself for future growth.
Cloud providers are well tuned to enable the above five strategic initiatives. If your organization is not equipped to implement these areas yourself, a managed service provider can ensure the rapid adoption and acceleration of your plan.
Michael Elliott is senior director of product marketing at 2nd Watch authored this article. The views and opinions expressed in this article are those of the author and do not necessarily reflect those of CDOTrends. Photo credit: iStockphoto/SiberianArt