AI Collaborates on New Fellini Film
- By CDOTrends editors
- July 27, 2021
Italian filmmakers have teamed up with drinks brand Campari and used artificial intelligence to make a new film inspired by the creative genius of long-deceased film legend Frederico Fellini.
The ‘Fellini Forward’ project uses new technology to emulate the works of one of the greatest filmmakers of all time in a new and unique short movie set in Rome.
A documentary following the process will be launched at Venice and New York Film Festivals in September 2021.
Thanks to a team of experts from production and innovation studio UNIT9, dedicated AI tools were explored and developed to unearth Federico Fellini's creative genius.
Francesca Fabbri Fellini, Fellini's niece, was involved in the project from the start together with some of Fellini's key colleagues, sharing counsel and first-hand knowledge of her uncle as well as contributing to the casting, costume design, and scriptwriting for the short film.
This seamless collaboration between humans and AI showcases how the sentimental and the rational, the emotional and data-driven can come together to create a brand-new piece of art.
Francesca Fabbri Fellini said: "My Uncle Federico was original in his ways of representing life using dream-like elements as his means of communication. I think a project like this is a perfect way to honor his legacy. Though he took much inspiration from his past, he was always looking ahead. A similar approach was taken for this project with Campari; it is rooted in heritage yet is futuristic with the use of artificial intelligence."
Marcus du Sautoy, AI and creativity expert says: "We should see AI as an extraordinary collaborator; it's a new tool, like Galileo getting a telescope and being able to see further into the universe than ever before.
“AI is a tool that allows us to analyze data at a scale that humanly, we can't possibly match. In this project, one of the AI’s greatest accomplishments was taking Fellini's films and analyzing each, frame by frame.
“Using this tool in the creative industry is an extremely exciting step forward and will assist in finding ideas that we are currently missing — AI can help us break our own molds to create new stories."
Image credit: iStockphoto/zoff-photo