Reckitt Sanitizes Knowledge Discovery With AI

Image credit: iStockphoto/marchmeena29

Today, consumers are asking questions and being heard in new ways: on blogs, on social media feeds, with friends, and with colleagues. In this noisy digital world, brands need to be where their consumers are and speak their language.

Now, employees at Reckitt Benckiser, the global consumer goods manufacturer producing leading health, hygiene, and nutrition brands such as Dettol, Strepsils, and Mortein, can use Stravito to find the answers. They can quickly discover consumer knowledge stored across their enterprise regarding consumer health and hygiene decisions.

Stravito’s centralized hub for market and consumer insights enables Reckitt employees to store, search and discover all their consumer knowledge quickly — in seconds, claims the solution provider.

The hub streamlines knowledge discovery by giving Reckitt employees instant access to the right information at the right time. With this one solution, Reckitt can ensure its employees are ready with the best information possible to meet consumer expectations in today’s fast-paced world.

Thor Olof Philogéne, founder and chief executive officer at Stravito, said Reckitt partnered with the company to simplify the research process, increase employee engagement and boost productivity. “In the modern economy, it is essential global organizations integrate market and consumer insights into business decisions so they can move closer to their customers,” he said.

Philogéne further explained, "Using AI-powered smart search, which is personalized to Reckitt's brands and industries, Stravito helps users to pinpoint exact pieces of research, highlighting relevant sentences and paragraphs. This allows users to find and use critical information on everything from customer behaviors to customer preferences, across multiple verticals and markets.”

Stravito is a collaborative analytics platform that enables organizations to create a central hub for employee-generated data, regardless of file type or format. Integration with data visualization tools and third-party research firms allows employees to search for content across multiple sources in a single view.

Second-party data stored on local servers or file storage solutions such as SharePoint can be uploaded to Stravito in minutes. Once the upload is complete, the documents are analyzed and tagged, and video and audio files are transcribed automatically. In addition, the solution’s filtering mechanisms and search engine intelligently adapt to the company's taxonomy and specific internal terminology.

Reckitt joins Stravito’s growing portfolio of brands, including Electrolux, Danone, McDonalds, and Carlsberg. The business was founded in 2017 by market research veterans and former iZettle employees.

Image credit: iStockphoto/marchmeena29