Pharmarack's Data Revolution: Cleaning India's Pharma Supply Chain Mess

India's pharmaceutical scene is notoriously complex. Think tangled webs of distributors, stockists, chemists—and let's not forget those 300,000+ SKUs of medications.

Amid this chaos, Pharmarack is stepping up with a weapon: Informatica's intelligent Master Data Management (MDM) platform on AWS. This SaaS offering is part of Informatica’s AI-powered Intelligent Data Management Cloud (IDMC)

“Informatica’s intelligent MDM enables us to address an industry problem related to catalog quality in both online and offline marketplaces,” says Arundhati Kshirsagar, Pharmarack's chief data & analytics officer.

Pharmarack's vision is bold: giving the country's vast network of chemists and stockists a digital boost fueled by clean, consistent catalog data. They're not aiming for just another database—Informatica's MDM is about a "single golden record." Think of it as a quality benchmark, the ultimate source of truth about all those SKUs.

The core problem isn't surprising: inconsistent product catalogs across the supply chain. This can lead to confusion, inefficiency, and scary scenarios where substandard medication might slip through the cracks. However, manually merging catalogs from 12,000+ sellers with more than 240 million combinations of listings is every data leader’s nightmare.

"With Informatica, we can be assured of a high-quality, consistent master data catalog democratized across all levels and throughout the entire value chain, empowering small and medium business users and reducing time-to-market,” says Kshirsagar.

The payoff is way beyond neat spreadsheets. More reliable data means medicines reach those who need them, with less waste and fewer chances for counterfeit drugs.

"The cloud-native, all-in-one solution, along with the low-code/no-code experience and AI-powered automation of our IDMC platform, will enable Pharmarack to streamline their data management environment and scale rapidly, empowering them to unlock valuable data insights and create value for India's healthcare ecosystem,” said Steven Seah, Informatica’s managing director for ASEAN, India, and Korea. 

Image credit: iStockphoto/AntonioSolano