The consultancy firm EY highlighted that many APAC firms lack in compliance plans that address GDPR requirements.

Google may have gone too far with its GDPR implementation by asking publishers take on all liabilities but give up control of consumer data use on its platform. Time for a change.

Deloitte’s recent study showed that consumers tend to trust brands that are honest in their approach to personal data usage and privacy.  

The Australian Government wants to centralize all biometric data for better security; privacy proponents argue that the Government is overreaching. 

Brazil and Vietnam are hotbeds for cybercrime, impacting global e-commerce and online growth in surrounding economies.

Akamai’s State of the Internet / Security: Carrier Insight Report showed that sharing vital information across the industry can help to keep intruders at bay. 

Vendors like Verizon are making it easier for firms to find out their risk exposure, buy the right security tools and take the right actions to mitigate imminent threats.

With GDPR looming on the horizon, global firms are racing to comply. Digital marketers now face a slew of challenges, but it may be a good thing as these will force them to become more innovative and data-driven.