Competition is business normal for Consumer Product Industry players. To keep up, many are going digital and embracing digital transformation journeys, allowing them to experiment with new business models and new technological advances. The idea is to be agile to consumer demands while predicting consumer wants.

This thought leadership white paper, created by Futurum in collaboration with SAP, looks at companies can address the real challenge of innovation—innovating at scale across the entire value chain. It studies the role of digital transformation and shows how advances in machine learning and data analytics can help them to become nimble to market needs.