Can Your Retail Survive the Centennial Wave in SEA?

The centennial population in Southeast Asia will leave a massive mark on the regional retail market. Over 277 million digital natives born in 1995 and after are about to change the way shopping works online and offline. Brand experience rather than equity will become the main focus, offering nimbler competitors to leapfrog established incumbents.

This report, produced by Econsultancy in collaboration Dentsu Aegis Network, aims to unearth the key trends that will define the centennial shopper. It will highlight their buying behavior, how they search for products and their expectations from their favorite brands. 

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