Data in F1: The Mercedes-AMG Petronas Motorsport Experience

High-speed, cutting edge and the smell of burning tires are often associated Formula One races. It is also a race built on data.

The race teams, like conventional businesses, analyze data to streamline processes all the way to the factory, resolve issues before they become problems, understand the market and their competitors,  reduce costs, eliminate fraud, create the ultimate customer (driver) experience and ensure all decisions are accurate. The only difference is the speed that these happen.

In this case study, you will read how Mercedes-AMG Petronas Motorsport used a combination of data visualizations, predictive analytics, and artificial intelligence to stay ahead of the competition and race past its competitors. You will also learn how TIBCO Software helped the team find the root causes of seemingly small incidents and helped them to interpret data at light speed.

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