Data is often seen as a key ingredient for senior management for decisions. But studies show that frontline staff, from salespeople to call center representatives, can gain as many insights and be more productive.

This thought leadership article from Domo will argue that data can empower all employees, not just the decision makers. Individual-level data also helps managers to identify their star performers and reward them with the right reward. But to achieve it, the article highlights key characteristics that the data system will need to have.