Every business now understands the power of going digital. Many have big investments in search of the benefits. Yet, for many, the benefits remain elusive or minimal. So, what went wrong?

This thought leadership paper, from Accenture, will show that too many businesses are deploying digital in a piecemeal fashion and are not taking the risk the transform their core processes. It will argue that simply changing traditional businesses models to digital ones is not enough; the real benefit in digital transformation lies when they reinvent themselves. Accenture calls this reinvention as Industry X.O and offers an action plan in the paper.