We all know digital transformation can be challenging. However, no one thought about how it difficult a journey it would be. While companies are slowly learning to drive success in their diverse digital transformation projects, many seem to get stuck at transforming operations.

This thought leadership paper from Domo brings together the latest findings, best practices and a case study to show how companies can overcome the operational hurdle. It will also show why a CDO's biggest ally may be the CMO and the marketing department.