CMOs understand the need for marketing to focus on customer-centric strategies. They are always looking for ways to engage them. But, internal measures impact their focus. Many CMOs tend to focus on these rather than solving customer problems. These make them look sales-driven and erode precious customer trust.

This playbook by Forrester offers insights on how CMOs can rethink their approach. It provides a blueprint for transforming the post-digital brand experience and become customer-obsession leaders.