Cars are already like phones. Equipped with SIM cards, they are constantly receiving and sending data. With 5G, a connected car will have the power to do a lot more than transporting you from one point to another. With subscription packages and other data services, the automotive industry is about to change—but only for those who are data ready.

The biggest challenge is complexity. Besides, keeping track of the various car models and managing real-time services needs a mindset change. In this Solution Brief by TIBCO Software, we look at data science tools that can help manufacturers to analyze customer behaviors and create the right blend of services that customers will want.