Travel is facing challenges at many fronts. Customers want personalized experiences and better services while travel companies are facing disruptions from new competitors and platforms. To keep up, travel companies are turning to AI and are exploring its various benefits to the maximum.

This thought leadership piece by TIBCO Software examines how three companies—Airbnb, Air Canada and CWT—are unlocking new opportunities with AI. It will also examine the challenges that travel companies face, how these three companies are addressing them, and why the future of travel lies in personalization. It will also discuss the data strategies and key considerations companies need to keep in mind when starting their AI journeys.