The right experience can create revenues and improve perceptions; the wrong can impact profits and revenues. While new technologies unlock opportunities to engage customers in a personalized manner, designing the right CX still remains vital. But it also requires your creative team to have an intimate understanding of the potential behind these new technologies.

This report, produced by Econsultancy in partnership with Adobe, investigates how creatives view technology-driven opportunities differently from their business peers. It also shows why real-time personalization excites creatives, why they should not overlook AI, and how many creatives are pushing for change from within their organizations so as to embrace these new technologies.

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