DX offers a unique advantage: personalization. It allows the entire business to understand customer needs and wants, create the right answers, and tailor the efforts to individual needs. Such targeted efforts can help companies meet growth targets, especially in tough times. But the journey is difficult, and it requires companies to break down silos, offer users device freedom and share data enterprisewide.

This whitepaper from Adobe looks at the role of a personalization engine. It shows how one can use it to jumpstart personalization in six steps, employ AI and automation to break down silos, and make your organization talk to its customers at a personal level.