Owning Digital Disruption: Adventures of Sam

Face it, digital transformation is hard. As a chief digital officer or a transformation lead, you need to listen and balance competing interests, political battles and personalities. The health pandemic has also made it more urgent to speed up digital transformation, making the job critical for companies’ future.

In this whitepaper by Adobe, we follow the Sam and his organization as they navigate their digital transformation journey. You will explore the role of Adobe’s Digital Strategy Group and the steps in creating the right DX blueprint for your company.

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