DX is no longer an option. The health pandemic and the subsequent remote working measures has made it mandatory for business survival. While the motivations are clear, the execution from IT is not. In fact, an IDC survey saw over 56% saying IT either is neutral or hinders DX.

In this whitepaper by Adobe, we look at how digital and IT leaders may be tackling the challenges of DX all wrong. It talks about the central role of a personalization engine, and six steps to making your DX more personal.