Creating Content that Travels
We no longer have static lives. Our lives are always in motion (which the health pandemic reminded us painfully). Yet content seems to be static. While the technologies are there to make us connected and fluid, content-based campaigns feel disjointed and channel specific.
In this whitepaper by Adobe, we look at how content can be dynamic. It shows how advances in analytics and IoT has created a connected and fluid marketing platform. It will also show digital and marketing leaders can create campaigns that feels personal, connected and dynamic across different platforms and devices.
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