Every vendor talks about 360-degree views. The logic is simple: a comprehensive, all-encompassing view of a subject allows you to create solutions and answers that are effective. The challenge is that the definition of 360-degree view can be a moving target.

This solution brief by TIBCO Software looks to identify an accurate definition of 360-degree view of anything. It will also show how companies can use master data management and transactional insights to achieve it. The paper will introduce TIBCO EBX and show how it allows 360-degree views by ensuring data consistency.