Customer experience is now front and center of any organization as they go digital. How well they architect their customer experience directly impacts both top and bottom lines, which in turn relates to the data infrastructure that they have. So, where do companies begin?

This infographic from Adobe shows the common hurdles and challenges that companies need to overcome as they build their data infrastructure. It provides a snapshot of key metrics that highlights the importance of data management and how it can transform your customer experience into your brand differentiator. 

Photo credit: iStockphoto/metamorworks