Planning Assumptions 2021
- By Forrester
- October 12, 2020
The pandemic and other macro trends have highlighted the need for agility for business resilience. As the current environment creates new business rules, chief marketing officers need to adapt quickly and take advantage of these changes.
This Forrester guide, which uses Forrester SiriusDecisions research, identifies five trends that B2B chief marketing officers need to know as they plan for 2021.