Data and analytics are becoming vital for companies to quickly differentiate their product and customer experiences. But application silos within departments are becoming hurdles for getting a holistic view of the customer or market landscape. Snowflake’s cloud data platform allows companies to consolidate analytics   across data warehouses, data marts, and data lakes into a single source of truth.

This Total Economic Impact study done by Forrester examines the benefits, costs, and risks associated with this platform. Using interviews with several customers, the study looks at the quantifed and unquantified benefits as well as cost advantages that Snowflake offers with its elastic and scalable platform in the cloud.